BRAND ELEMENTS - AERIE, 1920 X 1080 PX PRESENTATION
IN MY BRAND MANAGEMENT COURSE, WE FOCUSED ON THE IMPORTANCE OF BRANDING FOR A BUSINESS. I CHOSE TO RESEARCH THE COMPANY AERIE, A SUBSIDIARY COMPANY OF American Eagle Outfitters, AS I BELIEVE IT HAS A STRONG BRAND IMAGE. IN THIS PRESENTATION, I DISSECTED 7 ELEMENTS THAT SHOWCASE THE BRAND IMAGE & MISSION: LOGO, NAME, SIGNS/SYMBOLS, COLORS, SLOGAN, PACKAGE DESIGN, AND URL. AMONG MY RESEARCH RESPONSIBILITIES, I IDENTIFIED A WEAK ELEMENT IN WHICH THE BRAND COULD IMPROVE UPON & DELIVER A STRONGER VISUAL APPEAL.
CREATED ON CANVA
