OLEADA – Labor Day Email Campaign (Creative Test)
As part of the interview process for OLEADA, a luxury bag company, I was tasked with creating a performance-driven email campaign for their Labor Day Sale (25% off sitewide).
I developed:
- Two full email marketing designs (copy + layout) in OLEADA’s confident yet playful brand voice
- Subject line + preview text options to maximize open rates
- A 4-email campaign flow outlining messaging arcs, timing, and strategy
- Personalization + Klaviyo ideas (VIP early access, name personalization) to boost engagement
This project highlights my ability to merge strategy, storytelling, and design execution into email marketing that feels elevated, approachable, and conversion-focused.
