Public Relations

Account Coordinator at House Of - Fashion Public Relations & Communications

As an Account Coordinator at House Of, a leading fashion PR and communications agency in NYC, I played a key role in increasing brand exposure by managing editorial requests for product placements in top-tier magazines and on social media platforms. I crafted and distributed compelling product pitches and organized product seedings to influential stylists and editors at renowned publications such as Cosmopolitan, Fashionista, and Refinery29.

Additionally, I managed the sample process and worked closely with clients to identify product needs, utilizing Fashion GPS to ensure efficient delivery and showroom organization. I also coordinated high-profile celebrity gifting initiatives, sending exclusive products to stars like Selena Gomez, Kendall Jenner, Bella Hadid, Hailey Bieber, and Billie Eilish.

During my time as an account coordinator at house of, I was responsible for sending out pitches to magazine editors. one of our clients is Charles & Keith, a womenswear shoe and bag company. as an account coordinator, we sent products from our clients to editors in hopes that they will be featured in magazines an increase sales for that client. I pitched the product "Charles & Keith vita square-toe slingback pumps in yellow" which was featured in cosmopolitan magazine. Cosmopolitan is an American monthly fashion and entertainment magazine for women with a monthly readership of over 3 million.

During my time as an account coordinator at house of, I was responsible for sending out pitches to magazine editors. one of our clients is Monday swimwear, a womenswear swimwear company. as an account coordinator, we sent products from our clients to editors in hopes that they will be featured in magazines an increase sales for that client. I pitched the products "mondayswimwear maui top and hanalei bottom" which was featured in fashionista. Fashionista is a trusted source of fashion news, criticism and career advice with a monthly readership of more than 2.5 million.

During my time as an account coordinator at house of, I was responsible for sending out pitches to magazine editors. some of our clients are Maile, Charles & Keith and nomasei. as an account coordinator, we sent products from our clients to editors in hopes that they will be featured in magazines an increase sales for that client. I pitched variety of shoes from those brands which were later featured in refinery29. Refinery29 reaches an audience of over 500 million globally.

Examples of press clips I researched and collected for clients as a measure of how many times their brand name has been mentioned in press such as newspapers, magazines, television or online media.

clients: Charles and Keith, warp

featured in: elle, who what wear, Marie Claire, cosmopolitan, vogue

examples of my pitch product placements, in which I wrote up a short communication, typically an email or direct message, suggesting a news story to a journalist or editor at a magazine publication. The goal of a pitch is to generate coverage and determine if your media contact is interested in creating a story around the product. here, I pitched client products to editors titled "barbie looks from Charles & Keith, simple retro, nomasei, Notte, Kauai and more" with the goal that they will publish a story mentioning our client's products surrounding the barbie movie hype.

Billie eilish wearing our client Charles & Kieth's yellow heels in her "what was I made for?" official music video for the barbie movie.

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