Internet Marketing Project: Backlink Strategy for Website Development
As part of my Internet Marketing coursework, I was tasked with creating a personalized website utilizing backlinks—an essential SEO tool that involves linking one webpage to another. Backlinks are critical for improving search engine rankings, as they serve as a "vote of confidence" from one site to another, signaling to search engines that the linked content is credible and valuable.
For this project, I developed a website focused on the fashion brand AllSaints. I incorporated strategic backlinks within the images of each product style, directing users to the official AllSaints website, where they could view and purchase the featured items. This approach not only enhanced the site's SEO performance but also provided a seamless user experience for potential customers.
Link to site: https://stefaniacasas.wixsite.com/leatherjacket
